All you have to do is type a word and BAMMMM!!! The World Wide Web has been cracked open. Hello, Google search. Basically, a blank white page with a bar underneath the word “Google” is the way many people today discover new information and ideas.
I’m sure the overwhelming majority of people who spend some time with Google search or another search engine knows that the key to a successful search is finding the right search term, or keyword to type in that search bar.
The words you type in that Google search bar, the query, become the key to the desired search results. Be it a particular website, a product, or the definition of a word, we interact with the World Wide Web by typing in keywords we feel encapsulate the subject we are seeking to explore.
So I’ve turned my attention to Chabad as a Google Keyword. Google has a nice feature that tracks the popularity of search terms. So I wonder, what sort of mysteries could Google Trends churn out? What can it tell me about Chabad?* How has one of the most dynamic and popular Jewish movements today been treated as an internet search term?
I’ve decided to dedicate a few posts to this inquiry. Who knows what we will find?
My first experiment was simple: Chabad is formally known as Chabad-Lubavitch, but how do the two names compare? As illustrated in the picture below, “Chabad” occurs far more frequently as a search term on Google Trends than does “Lubavitch”. The rate is roughly 9 to 1.
What does this trend mean? I think that online, Chabad is simply known as that. But if you think about it, this trend probably has its roots it the decision to promote many Chabad-Lubavitch efforts under that term. It would be interesting to find out if there was any particular story behind this name adoption. But let’s save that for another time.
*See more about Chabad on a previous post.
Google.com. Web Search interest: chabad, lubavitch. United States, 2004 – present. Google Trends. (n.d.). Retrieved on June 30, 2013. http://www.google.com/trends/explore?q=chabad#q=chabad%2C%20lubavitch&geo=US&cmpt=q