Chabad and Technology: A Complimentary Mix
By Dovi Seldowitz
In contrast to other Chasidic groups, Chabad is noted for their remarkable use of technology in documenting Chabad Chasidic life and for the purpose of Jewish outreach. Other Chasidic communities have shunned technological advances, believing they allow a secular world to easily penetrate their community and undermine communal values, to some extent, these Chasidim believe that certain technological innovations are inherently evil, by contrast, Chabad has viewed these innovations as mere tools to be utilized in any number of ways. The advanced capabilities of communication technology (radio, television and the internet) as new opportunities to spread the message of Chasidism.
Chabad appears to have a dual focus in using technology, both concerns have long been in use in the Chabad movement since the arrival of the Previous Rebbe, Rabbi Yosef Yitzchak Schneersohn, to the United States. Chabad has utilized technology for both “insider” (internal) and “outsider” (external) purposes. Internally, for the Chabad community, technology has been used to preserve historical moments for the movement and the public sermons of the Rebbe, Rabbi Menachem Mendel Schneerson. Externally, Chabad uses technology for disseminating Chasidic and general Jewish teachings as well as for increasing public awareness of Judaism and Jewish practice.
Examples of Chabad’s internal uses of technology include photographs and video recordings of the Previous Rebbe, Rabbi Yosef Yitzchak, and the Rebbe, Rabbi Menachem Mendel, as well as photographs and recordings documenting contemporary Chabad culture (weddings, community events, etc.). Videos of the Rebbe have acquired something of a central pillar in Chabad culture; “Rebbe videos” are frequently played in schools, synagogues and at public events. Websites, both by the Chabad movement as well as those independently run, allow Chabad culture to be accessible in the internet age. Additionally, mainstream social media sites have allowed Chabad communities to connect online; today, individual Chasidim may keep in touch with one another, wherever they may live. Examples of Chabad’s external uses of technology include publications in newsletter and magazine forms, radio and television broadcasts, satellite transmissions and websites to spread Chabad’s message of Jewish awareness and practice. Social media plays an important role in getting those messages into the public sphere.
A number of Jewish sociologists and social scientists have studied Chabad’s use of technology, noting the unique combination of a traditional Jewish group utilizing the latest technological innovations for preserving Chabad culture and spreading Judaism. Although some have thought that the institutional use of the internet by Chabad organizations is primarily performed in order to disseminate information on Chabad and Judaism rather than create an online community. The internet is, for Chabad, a temporary space designed to bring Jews together and encourage them to seek out in-person encounters with Chabad shluchim. Whether this assessment is entirely accurate or not, it proposes that some underlying tensions still exist in the way Chabad uses technology.
Chabad’s use of technology, both for internal and external use, set it apart from other Chasidic groups that have frequently shunned advanced communication technologies. The Chabad movement’s ability to increase awareness of Jewish practices have been undeniably enhanced by its use of a range of technologies. And while some maintain that certain tensions still exist in Chabad’s relationship to technology, one cannot deny that the impact of radio, video and the internet has changed Chabad both inside and out.
 For sources on Chabad and technology, see, Jeffrey Shandler, “The virtual Rebbe,” Jews, God, and Videotape: Religion and Media in America. NYU Press, 2009; Maya Balakirsky Katz, The Visual Culture of Chabad. Cambridge University Press, 2010; Oren Golan, “12 Charting frontiers of online religious communities.” Digital Religion: Understanding Religious Practice in New Media Worlds, Heidi A. Campbell, ed., Routledge (2012): 155; Sharrona Pearl, “Exceptions to the Rule: Chabad-Lubavitch and the Digital Sphere.” Journal of Media and Religion 13, no. 3 (2014): 123-137.
 See, Pearl (2014).