Education and Sharing Day: The Lubavitcher Rebbe Through The Eyes Of American Presidents
By Dovi Seldowitz
Among the interesting achievements of the Chabad movement has been the establishment of a rather peculiar annual political custom; for the past thirty odd years, the President of the United States has proclaimed Education and Sharing Day on the calendar date corresponding to the Hebrew date of the eleventh of Nissan, the birthday of the Lubavitcher Rebbe, Rabbi Menachem Mendel Schneerson. The proclamation is not limited to party, both democrat and republican presidents have practiced this ritual. In fact, a number of these presidential proclamations accompanied congressional resolutions, signed by both Democrat and Republican representatives, making the recognition of the Rebbe’s one of those things the two parties can actually agree on.
A little known fact regarding this celebration is that the presidential proclamations on each successive Education and Sharing Day are not standardized. Each year, new statements are drafted for the sitting president, so, for the most part, no two proclamations will be exactly alike. Also, the themes emphasized by each president has varied somewhat. Even though the purpose of the day is to commemorate the Rebbe’s contribution and teachings regarding moral education and social responsibility, various other themes appear in the statements. Here are a small sample of the themes mentioned in various presidential proclamations:
2015 – President Obama emphasized the Rebbe’s promotion of education for girls and women, noting that the Rebbe established a Jewish organization for women and directed his teachings of service and scholarship equally to young girls and boys, and quoting the Rebbe’s “there must be a girl” comment regarding educational materials that depicted only boys.
2007 – President George W. Bush noted the Rebbe’s request that society should “make a new commitment to kindness,” and that the Rebbe helped to establish education and outreach centers offering social service programs and humanitarian aid around the world.
2000 – President Clinton stated that the Rebbe’s understanding that both secular education and spiritual training contribute enormously to human development led him to provide young people with fresh opportunities for academic, social, and moral enrichment through the educational and social institutions he established, helping these young people develop into responsible and mature adults.
1992 – President George H. W. Bush stated that under the Rebbe’s leadership, members of the Lubavitch movement have worked to promote greater knowledge of Divine law, recognizing that “fear of the Lord is the beginning of wisdom.” And that Lubavitch has promoted knowledge of the Biblical injunction to assist those who are needy.
1989-1990 – President Bush noted Chabad’s work in spreading knowledge of the Noahide Laws. The proclamation famously states that “Ethical values are the foundation for civilized society. A society that fails to recognize or adhere to them cannot endure. The principles of moral and ethical conduct that have formed the basis for all civilizations come to us, in part, from the centuries-old Seven Noahide Laws….”
1985 – President Reagan stated that the value which the Rebbe exemplifies is love: love of wisdom, love of our fellowman, and love of our Creator.
1978 – President Carter’s statement followed a congressional resolution mentioning the Rebbe’s call for a “year of education,” and includes a call for Americans to mark the day in “such manner as reflects their commitment to education and their recognition of its importance to the welfare of this Nation.”
Today, over thirty years since its inception, Education and Sharing Day is marked each year by the President of the United States, however, this day is not an event very well covered in the mainstream media. This may be due in part to its irregular commemoration, being that the Hebrew and English calendar dates are constantly in flux, or, for whatever reason, media outlets – and the general American public – have seemed to forgotten this single day on the American calendar dedicated to education. Notwithstanding the lack of this day’s public celebration among regular Americans, Education Day USA is a terrific milestone for a Chasidic group, numbering perhaps in the tens of thousands, whose leader has received this high level of attention from each American president since Jimmy Carter. As for years to come, we may expect the day to continued to be marked by unique presidential proclamations, commemorating both the Rebbe’s historic legacy as well as the concerns of the present day.
 The day is officially titled “Education and Sharing Day, U.S.A.” though it was first titled “Education Day, U.S.A.” in 1978, and 1983 through 1991, but also called “National Day of Reflection” in 1982.
 See, “Proclamations: Presidents of the United States mark Education Day U.S.A.” Chabad.org.